What is Standard Operating Procedure (SOP) & How to Write an Effective One?

What is Standard Operating Procedure (SOP) & How to Write an Effective One?

Sam Proctor
Sam Proctor ·

Understanding SOPs (Standard Operating Procedures)

What are SOPs?

An SOP, or Standard Operating Procedure, is a document that outlines the steps that must be followed in order to consistently complete a specific task or process within a business. SOPs are used to ensure that all employees are aware of and follow the same procedures, which helps to promote efficiency, consistency, and safety within the workplace.

Web-based businesses, such as SaaS companies, agencies, and tech companies, use SOPs for a variety of purposes. For example, SOPs can be used for:

  • employee onboarding and training to ensure that new employees understand the processes and procedures of the company
  • outsourcing tasks to external workers to ensure that these workers follow the same procedures as in-house employees.

However, creating and maintaining SOPs can be a time-consuming and tedious process, especially as businesses grow and evolve over time. Traditional methods of creating SOPs often involve manually documenting each step of a process, including writing detailed instructions and taking screenshots or videos. This can be a slow and labor-intensive process, and it can be difficult to keep SOPs up to date as processes change.

What makes a good SOP

A good Standard Operating Procedure (SOP) is much like a well-written recipe in a cookbook. It should be clear, concise, and detailed enough that anyone in your organization can follow it and achieve the desired outcome consistently. But what exactly sets apart a good SOP from a mediocre one? Let's break it down into key elements.

1. Clarity and Simplicity

The hallmark of a good SOP is its clarity. The language used should be straightforward and easy to understand, avoiding technical jargon as much as possible. Remember, the goal is to make the SOP accessible to everyone, regardless of their expertise or familiarity with the subject. The steps should be outlined in a simple, logical order, making it easy for anyone to follow without confusion. Think of it as giving directions; the clearer and more direct they are, the easier it is for someone to reach their destination without getting lost.

2. Detail-Oriented

While simplicity is key, a good SOP also needs to be detailed. It should cover all aspects of the process, including the who, what, when, where, and why. This means specifying who is responsible for each step, what materials or tools are needed, when and where the task is to be performed, and why it's important. This level of detail ensures that no part of the process is left to guesswork, reducing the risk of errors or variations in the outcome.

3. Visual Elements

Incorporating visual elements such as flowcharts, diagrams, or photographs can greatly enhance an SOP. Visual aids help in breaking down complex processes into understandable parts, making it easier for users to grasp the information quickly. They also serve as quick references that can be used to refresh memory without having to read through paragraphs of text.

4. Regularly Updated

A good SOP is never static; it evolves. Business processes change, technologies advance, and new regulations come into play. Therefore, a good SOP should be reviewed and updated regularly to ensure it remains relevant and effective. This also involves taking feedback from the users of the SOP into consideration, as they are often the best source of information on what works and what doesn’t.

5. Compliance and Consistency

Compliance with industry standards and legal requirements is a critical aspect of a good SOP. It should align with external regulations and internal policies, ensuring that the process it covers meets all necessary standards. Consistency is another important factor. A good SOP should ensure that no matter who performs the task, the outcome is consistently of high quality.

6. Accessibility

Lastly, a good SOP should be easily accessible to those who need it. This means it should be stored in a place where employees can find it without difficulty, whether that's a digital database, an intranet site, or a physical location in the workplace. The easier it is for employees to access the SOP, the more likely they are to use it.

How to Write an SOP

The traditional method of creating SOPs

Creating an SOP typically involves several steps:

  1. A team of experts is assembled to identify the specific task or process that the SOP will cover.
  2. The team will develop a detailed step-by-step outline of the procedures that must be followed.
  3. Once the outline is complete, the team will write a draft of the SOP, making sure to include any relevant regulations, standards, or guidelines. This draft will then be reviewed by the team and any necessary revisions will be made.

However, this traditional method of creating SOPs can be quite time-consuming and painful. It often involves multiple rounds of revisions and can be difficult to ensure that all employees are trained on and following the SOPs.

The modern method of writing SOPs

Writing an SOP is a detailed and meticulous process. Let's use the example of documenting an SOP for a process inside a web application like Google Sheets to understand this process better.

1. Initial Planning and Research

The journey of creating an SOP begins with thorough planning and research. For an application like Google Sheets, this means diving deep into its functionalities, exploring both basic and advanced features. It's essential to understand every aspect of the application, from the simplest task of entering data to complex operations like creating macros. This stage is time-consuming and requires a keen eye for detail, as missing out on any feature could lead to incomplete SOPs.

Additionally, this step involves understanding the common challenges and questions users might have regarding Google Sheets. This could involve consulting with frequent users, exploring online forums, or even conducting surveys. The goal is to ensure that your SOP not only covers the technical aspects of the application but also addresses real-world user scenarios and problems.

2. Drafting the SOP

The drafting stage is where you start putting pen to paper, or rather, fingers to keyboard. Begin by outlining each step in a logical sequence, ensuring that the instructions for using Google Sheets are clear and easy to follow. This includes detailing every click, every entry, and every action required. The language used should be simple yet descriptive, avoiding jargon to make it accessible to all levels of users.

In this phase, it's crucial to consider the different types of users who might rely on the SOP. Some may be beginners needing guidance on basic functionalities, while others might be advanced users looking for instructions on more complex features. Therefore, the SOP should be structured in a way that caters to this diverse audience, possibly by segmenting the instructions into basic and advanced sections.

3. Capturing Screenshots

Visual aids are a critical component of any effective SOP, especially for a software application like Google Sheets. The process of capturing screenshots involves more than just taking a snapshot; it requires performing each step in the application, ensuring the image captures the essential elements of each task. These images then need to be edited, often adding annotations or highlighting specific areas to guide the user's attention.

This step is not only about capturing what's on the screen but also about conveying the right information through these visuals. It requires a thoughtful approach to decide which part of the screen to capture, how to frame it, and what annotations to add. This can be a time-consuming process, as it requires a keen understanding of what the user needs to see to follow the instructions effectively.

4. Creating a Video Walkthrough (Optional)

For a comprehensive SOP, a video walkthrough can be a valuable addition. This involves recording a live session of using Google Sheets, capturing every step in real-time. The recording process must be done carefully, ensuring that each action is clearly visible and the sequence of steps is easy to follow.

After recording, the editing process begins. This might include cutting out unnecessary parts, adding voiceovers or text annotations, and ensuring the video aligns with the written SOP. Creating a video walkthrough is a significant undertaking, as it requires not only technical skills in video editing but also an understanding of how to effectively communicate procedures through a visual medium.

5. Compiling and Formatting the SOP

With the written instructions and visual aids ready, the next step is to compile these elements into a cohesive SOP. This involves organizing the content in a logical flow, ensuring that the text and visuals complement each other. The formatting of the SOP is crucial for readability and user engagement. It should be structured in a way that allows users to easily find the information they need, whether they are skimming for a quick answer or diving deep into a complex feature.

The challenge in this stage is to balance comprehensiveness with clarity. The SOP should be detailed enough to cover all aspects of using Google Sheets but also formatted in a way that doesn't overwhelm the reader. This might involve using bullet points for clarity, headers for easy navigation, and consistent styling to make the document visually appealing and easy to read.

6. Review and Update

Once the SOP is compiled, it enters the review stage. This is where you scrutinize the document for accuracy, completeness, and usability. It's often helpful to have others review the SOP as well, particularly those who are less familiar with Google Sheets. They can provide valuable insights into how understandable and user-friendly the SOP is.

The world of technology is ever-evolving, and applications like Google Sheets frequently receive updates and new features. Not to mention your own processes change too! Therefore, the SOP needs to be regularly updated to reflect these changes. This ongoing maintenance requires a commitment to keeping the SOP current, which can be a significant ongoing task.

7. Maintenance and Accessibility

The final step is ensuring that the SOP is easily accessible to those who need it and is maintained over time. This involves choosing a suitable platform for hosting the SOP, whether it's an internal company server, a cloud-based document system, or a dedicated SOP management tool. The SOP should be easy to find and navigate, encouraging regular use among team members.

Regular maintenance of the SOP is crucial, especially for a dynamic application like Google Sheets. This means periodically reviewing the document, updating it with new information, and ensuring that all links and visuals are still relevant and functioning. This task, while necessary, can be quite burdensome, requiring constant vigilance and effort to ensure the SOP remains a reliable resource.

How Dubble makes creating and maintaining SOPs a breeze

Fortunately, Dubble that makes creating and maintaining SOPs easy and painless. Dubble is a Chrome Extension that allows you to record a process simply by using your mouse and keyboard. As you perform the process, Dubble automatically documents each step with written instructions, screenshots, and even video.

For example, let's say you want to create an SOP for onboarding new employees at your web-based business. You can simply open Dubble and start recording the process, including logging into your company's HR system, filling out forms, and setting up email accounts. Dubble will automatically capture each step and create a detailed guide that you can share with new employees or export in HTML, Markdown, or PDF format.

One of the great things about Dubble is that it makes it easy to update your SOPs as your processes change. Using Dubble you can edit existing guides easily, modifying or removing steps as needed, uploading new ones, or recording new steps in existing guides.

How to write a SOP with Dubble - step by step

Dubble is incredibly easy to use, even if you're not a tech expert. Here's how it works:

  1. Install the Dubble Chrome Extension and sign up for a free account
  2. Open the Dubble extension and click the "Start Recording" button
  3. Perform the process that you want to document, using your mouse and keyboard. Dubble will automatically capture each step and create a detailed guide
  4. Edit the guide (optional)
  5. Share the guide with your team or export it in HTML, Markdown, or PDF format

As you can see, creating and maintaining SOPs with Dubble is quick and simple. And because Dubble is a Chrome Extension, you can use it on any computer that has the Chrome web browser installed.

Why use SOP creators like Dubble?

Using Dubble to create SOPs has several benefits over traditional methods.

  1. First, it is much faster and easier to use. Instead of spending hours or even days writing and revising a document, taking and editing screenshots, or perfecting a screen recording, you can simply record a process as you complete it, saving time and effort.

  2. Second, Dubble's guides are more comprehensive and accurate than traditional SOPs. Because they are created by recording an actual process, they include not only written instructions, but also screenshots and video that show exactly what to do. This makes it easier for employees to understand and follow the SOP, reducing the risk of mistakes and improving the overall quality of their work.

  3. Third, Dubble's guides can be easily shared with externals, such as virtual assistants or freelancers. This makes it easier for businesses to outsource certain tasks or processes, and ensures that externals are able to follow the SOP accurately and consistently.

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