Dubble vs Loom: video message or written guide? (2026)
Choose Loom when you want to record a quick async video with your face and voice. It's the best in the world at that. Choose Dubble when the output needs to be reference documentation: Dubble turns one recording into a skimmable step-by-step written guide, screenshots and a video at once, so people can jump to the step they need instead of scrubbing a timeline.
Loom and Dubble both start the same way (you hit record and walk through a process on screen), but they hand you fundamentally different things at the end. Loom, now an Atlassian product after a $975M acquisition, gives you a polished async video: personal, human, watchable start to finish. Dubble gives you a document: numbered steps, annotated screenshots and a video from the same single capture. The real question is whether your audience needs to watch something or skim and reuse it later, rather than which tool records better. This page compares the two across all seven dimensions and is honest about where Loom genuinely wins.
Dubble vs Loom across all seven dimensions
1. Capture method
Loom captures on more surfaces than Dubble: browser extension plus native Mac, Windows, iOS and Android apps, all recording screen and webcam together. Dubble captures via its Chrome/Edge extension and a Mac desktop app that's still in beta. For sheer platform coverage, especially mobile and webcam bubbles, Loom is ahead. But Loom records one continuous take, whereas Dubble detects each action and turns it into a separate documented step as you go.
2. Output formats
Loom outputs video and GIF only; Dubble outputs a step-by-step written guide, screenshots, video and PDF from a single recording. This is the decisive difference on this page: one Dubble capture produces both the watchable walkthrough and the skimmable reference doc, while Loom leaves you with a video that can't be scanned, searched, or lifted into a knowledge base as text. If your process needs to become documentation, Dubble's one-recording-three-formats output is the whole ballgame.
3. Editing
Loom edits like a video: trim and stitch clips, remove filler words and silences, and edit by transcript. These are genuinely good tools for tightening a talking-head recording, though most sit on paid tiers. Dubble edits like a document: rewrite any step's text, annotate and blur individual screenshots, and re-capture a single step without re-shooting the whole thing. Loom has no step-level re-record because the video is one continuous take; Dubble's step-by-step model makes fixing one step trivial.
4. Export & embed
A Loom lives as a hosted video behind a link or embed. You can drop the player into Notion or Confluence, but you can't paste an editable, formatted version of the process. Dubble's Magic Copy pastes a full guide as markdown or HTML straight into Notion, Confluence, Google Docs or Trainual, images and all. If you want documentation you own and can move anywhere as editable text, Dubble's portability is the clear win; if you just need a shareable video link, Loom is frictionless.
5. Pricing & free plan limits
Loom's free Starter plan caps you at 25 videos per person and 5 minutes per screen recording at 720p; Dubble's free plan puts no video quota or time wall on documenting a process and includes editing, redaction and embed-anywhere. On paid plans, Loom Business is $18/mo per seat ($15 annual) and Business + AI is $24/mo ($20 annual), all per-creator, while Dubble Pro is $24/mo ($18 annual) with 3 creator seats included. For small documenting teams, Dubble's bundled seats usually come out cheaper.
6. AI features
Loom's AI layer (on Business + AI) is genuinely strong for video: auto titles, summaries, chapters, filler-word removal and even generating a text document from a recording. Dubble's AI works the other direction: it auto-generates step titles and descriptions as it watches you work, so the written guide drafts itself. Loom's AI polishes a video after the fact; Dubble's AI structures a document while you record.
7. Team features
This is where Loom's scale shows. Loom offers company spaces, admin controls, engagement analytics, deep Jira/Confluence/Slack integrations, and enterprise compliance including SOC 2 Type II, HIPAA and SSO/SAML, backed by Atlassian and a 4.7 rating from over 2,300 G2 reviews. Dubble offers workspaces and collaborators on Pro, with organization admin and SSO (SAML) on Enterprise, though some team features are still marked coming soon. For large or regulated orgs, Loom is the more established platform today.
Feature comparison
| Feature | Dubble | Loom |
|---|---|---|
| Capture | ||
| Browser extension capture | ✓free | ✓free |
| Desktop app capture | ✓paid | ✓free |
| Screen video recording | ✓paid | — |
| Audio recording | ✓paid | — |
| Pause, restart, discard controls | ✓free | — |
| Mobile capture | — | ✓free |
| Webcam + screen recording | — | ✓free |
| Automatic step-by-step capture | — | ✕ |
| Editing | ||
| Rich-text step editing | ✓free | — |
| Screenshot annotation | ✓free | — |
| Screenshot redaction and blur | ✓free | — |
| Upload your own screenshots | ✓free | — |
| Capture new steps into an existing guide | ✓free | — |
| Create new steps from an existing video | ✓paid | — |
| Auto-zoom screenshots | ✓free | — |
| Trim / stitch clips | — | ✓paid |
| Edit by transcript | — | ✓paid |
| Filler-word and silence removal | — | ✓paid |
| Blur / redaction | — | ✓paid |
| Re-record a single step | — | ✕ |
| Annotations / drawing | — | ✓free |
| Output formats | ||
| Step-by-step written guide | ✓free | ✕ |
| Screenshots | ✓free | — |
| Video / screencast | ✓paid | — |
| GIF export | — | — |
| PDF download | ✓free | — |
| Video | — | ✓free |
| GIF | — | ✓free |
| Screenshots as separate steps | — | ✕ |
| PDF export | — | ✕ |
| Export & embed | ||
| Magic Copy (paste to Notion, Confluence, Google Docs, Trainual) | ✓free | — |
| Public share link | ✓free | — |
| Embed | ✓free | — |
| No watermarks | ✓paid | — |
| API access | ✓paid | — |
| Integrations | ✓paid | — |
| Shareable link | — | ✓free |
| Embed player | — | ✓free |
| Download MP4 | — | ✓paid |
| Copy/paste as editable text | — | ✕ |
| AI features | ||
| Auto-generated step titles and descriptions | ✓free | — |
| AI rewriting of step text | — | — |
| AI voiceover | — | — |
| Auto titles and summaries | — | ✓paid |
| Auto chapters | — | ✓paid |
| AI-generated documents from video | — | ✓paid |
| Auto meeting recaps and notes | — | ✓paid |
| Team features | ||
| Invite collaborators | ✓paid | — |
| Unlimited private viewers | ✓free | — |
| Multiple workspaces | ✓enterprise | — |
| Workspace user admin | ✓paid | — |
| Organization admin | ✓enterprise | — |
| Analytics | — | — |
| Workspaces / company spaces | — | ✓free |
| Permissions and admin controls | — | ✓paid |
| Engagement analytics | — | ✓paid |
| Integrations | — | ✓free |
| Security | ||
| Secure cloud hosting | ✓free | — |
| Google SSO | ✓free | — |
| SSO (SAML) | ✓enterprise | — |
| SOC 2 | — | ✓enterprise |
| HIPAA | — | ✓enterprise |
| GDPR | — | ✓free |
| SSO / SAML | — | ✓enterprise |
| Privacy default | — | ✕ |
Pricing compared
Loom charges per creator: Business at $18/mo ($15 annual) and Business + AI at $24/mo ($20 annual). Dubble Pro is $24/mo ($18 annual) but includes 3 creator seats, with extra creators at +$8/mo each. Both offer a free plan, but Loom's caps you at 25 videos and 5-minute recordings.
| Tool | Free plan | Entry paid plan | All paid tiers | Notes |
|---|---|---|---|---|
| Dubble | Unlimited guides, image editing and redaction, blur sensitive content before recording, embed and share anywhere, unlimited private viewers. No video/audio capture, collaborators, or watermark removal. | Free — $0/mo |
| Annual billing saves ~20% (Pro effective $18/mo vs $24/mo monthly). Pro includes 3 creator seats; additional creators are +$8/mo (or +$6/mo billed annually). 14-day free Pro trial. Enterprise is custom-priced (contact sales). |
| Loom | Starter plan: up to 25 videos per person, 5-minute max per screen recording, 720p quality, up to 50 workspace members | Starter (Free) — $0/mo |
| Prices are per seat (Creator). Business/Business+AI shown at monthly billing; annual billing saves ~17%. Enterprise is custom-quoted with volume discounts at 50+ seats. Some third-party listings quote Business at $20/mo monthly / $12.50/mo annual — figures vary by region and promotion; numbers here reflect the live loom.com/pricing page. |
Ratings & reviews
Loom has an enormous, well-established review base, with 4.7 on G2 from over 2,300 reviews and 4.7 on Capterra, reflecting years as the category-defining video tool. Dubble is smaller and indie, with a 4.7 Chrome Web Store rating and positive Product Hunt sentiment.
Loom is the right tool when the recording is the message: an async explainer with your face and voice, where personality and tone carry the point. Dubble is the right tool when the recording needs to become documentation people skim, search and reuse: one capture gives you a numbered written guide, screenshots and a video, and it pastes straight into the wiki your team already uses. If you're documenting processes and SOPs rather than sending video messages, Dubble does the job Loom was never built for.
Keep comparing
Start from the comparison hub, or if you want written guides instead of videos, read our Loom alternatives roundup. Comparing screenshot-based tools too? See Dubble vs Scribe and Dubble vs Tango. And if your real goal is writing repeatable procedures, our guide to SOP software covers where video and written documentation each belong.
Frequently asked questions
References
- Dubble pricing — dubble.so
- Loom pricing — loom.com
- Loom Review: Pros, Cons, Features, and Pricing Explained — The Digital Project Manager
- Loom Pricing in 2026: Still Worth It Post-Atlassian? — Supademo
- Loom Pricing: Is It Worth the Cost in 2026? — Claap
Turn one recording into a guide, screenshots and video—free
Dubble watches you work and documents every step automatically, so your process becomes a skimmable written guide people can actually reuse. No video quota, no 5-minute limit.